Ferrari Audio by Logic 3 at the world's biggest consumer electronics show, CES, Las Vegas.
Client: Ferrari Audio by Logic 3
Shows: CES - Consumer Electronics Show
Location: VEGAS, US
What we did: Exhibition Design, Product Displays, Audio Visual, Project Management, Logistics, Manufacture, Installation, Dismantle.
Budget Range: 130K - 150K
Purpose:
Ferrari Audio is a new brand and product to the market. Licensed by Logic 3, CES was chosen as the best event to launch not only new products, but a whole new brand to the press. Following award winning work with BOSE, Logic 3 appointed Whiteroom the design, management and build agency to fulfil their purpose of showcasing their new premium products.
Result:
The Ferrari DNA was centric to the entire concept, leaning on design cues from the audio products themselves, we designed monolithic towers per product in the collection. Crafting one tower, red – Scuderia – and the other black, - Cavallino – these paid homage to the iconic Ferrari cars and allowed us to split the space in perfect symmetry. The space was bold and striking in its appearance, giving the brand the grandeur and status, the Ferrari brand is known for. Awarded the best stand under 70m2 at the show, the space was a huge success for the brand.
DESIGNER COMMENT
Although a licensed brand partner for Ferrari, it was a fantastic project to work on. The importance of the press event in showcasing the new brand and high-quality audio products to the market was a pleasure to be a part of. We understood the importance of the event and were extremely honoured to be awarded best stand by CES for the space.
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